Audience Research
Who is the
target audience of horror films?
The target audience of horror films are usually either
teenagers or adults but most horror films try to appeal to both. There are many reasons why teenagers and
adults enjoy horror movies but the main reason is the pleasure and thrill that
they get whilst watching these movies.
However, different sub-genres appeal to different
audiences. Supernatural horror is
specifically targeted for teenagers now as it reflects teenagers’ fears however
slasher horror may appeal to the older generation as that was their fears when
they were younger. Comedy horror may
appeal to all as they are just parodies of horror films.
What do
they like?
According to my research, people like horror films as they
find them scary and exciting. They like
to be scared. They also like the tense
atmosphere and they like not knowing what is going to happen next. They also seem to enjoy the adrenaline rush
that they feel whilst watching these movies as their heart rate quickens.
Brophy (1986) stated “The pleasure of the text is, in fact,
getting the shit scared out of you- and loving it; an exchange mediated by
adrenaline.”
According to my research and the people I asked, my findings
seem to agree with Brophy’s quote as people do enjoy watching horror films for
the excitement and the scariness.
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